The saying less is more is the mantra in the world of web design and is something all businesses should be thinking about when it comes to redesigning the forefront of their brand. Even though many companies may thrive with brand imaging using masses of colour and charm there are many key benefits to simply keeping it simple. Take a look at these reasons why you may want to turn Zen when it comes to beautifully intrinsic and effective web design.
It looks cleaner
Aesthetics play a major role when it comes to web design and can even be the difference when it comes to keeping people on your site. If the web design is too loud it can look messy and this veers people away from thinking your business is professional. The cleaner the page looks in terms of colour scheme and layout the simpler everything becomes and the more likely people are to breathe a sigh of relief when they land on your visually calming and classy site.
It downloads faster
It’s not only your visual that can benefit from a simple web design makeover but also the functionality of your site. Customers want to land on pages that can be accessed at the click of a button without having to wait an age for it to load. The more visuals, colours and information you have – the longer this will take and the more you risk trying the patience of your potential customers.
It hones in focus
Another reason you want to turn Zen when it comes to web design is the fact that it helps to hone focus in and delivers the message clearly. Rather than landing on a site and spending time trying to figure out what a business is trying to say it becomes very apparent when the message is delivered clearly and without the fuss surrounding it.
It is easier
Simple web content is actually much easier to maintain and will even reduce your chance of catching bugs and viruses on your site. Keeping junk cleared and the content concise will save you time, effort and continue to look fabulous.